The campaign also introduces two additional donation mechanisms for 2017. This yearвЂ™s Chalices feature unique designs by three influential artistsВ - Lisa Mam from Cambodia, Fernando Chamerelli from Brazil and Eria Nsubuga from Uganda - representing the countries where provides support. To date, more than 225,000 Limited-Edition Chalices have been sold through the вЂњ Buy a Lady a DrinkвЂќ programme. For every Chalice sold, Stella Artois will help provide five years of clean water for one person in the developing world. The reach and scale of the campaign will be greatly expanded through the increased investments and addition of new countries participating in the programme (such as Brazil, Canada, Chile, and Uruguay), as well as new consumer touch points - including brick-and-mortar retail outlets, and bars and restaurants, where consumers are already interacting with the Stella Artois brand.Д¬onsumers can get involved and help end the global water crisis by purchasing new Limited-Edition Stella Artois Chalices.

Stella Artois and are premiering a digital short film at the Davos meetings that features Elizabeth, a young mother from North Kapuonja, Kenya, who gained access to clean water through a new community programme implemented by and its local partner KWAHO. ElizabethвЂ™s Dream: Access to clean water enables Elizabeth to pursue her passion. Since the initial launch of the вЂњBuy a Lady a DrinkвЂќ campaign two years ago, Stella Artois has helped provide more than 800,000 people in the developing world with access to five years of clean water, through the sale of more than 225,000 Limited-Edition Chalices and by directly donating more than $3 million to. вЂњWe need partners and committed resourcesВ - both human and capitalВ - to help end the global water crisis.вЂќ вЂњIt is unnecessary and unacceptable that every 90 seconds a child dies from a water-related disease,вЂќ said Gary White, CEO and Co-founder of.

It also supports the United Nations Sustainable Development Goal #6, which aims to ensure access to safe and affordable water for all by 2030.

The partnership between Stella Artois and contributes to The World Economic ForumвЂ™s 2017 Global Water Initiative. Through our partnership with Stella Artois and the campaign launch at the World Economic Forum, weвЂ™re inviting consumers around the world to help us do this.вЂќ вЂњWe want to put an end to these journeys. вЂњI have four daughters and it is tough to imagine them having to walk for hours every day to get clean water, as so many women around the world do,вЂќ said Matt Damon, Co-founder of. One in 10 people in the developing world lacks access to safe water.В This problem disproportionately affects women and children, who spend hours a day collecting water instead of working, caring for family or attending school. WeвЂ™re calling on consumers and business leaders to join us and take action in helping to end the global water crisis.вЂќ Matt Damon and Gary White with the Limited Edition Stella Artois Chalice вЂњThatвЂ™s why Stella Artois is passionate about and committed to helping end the global water crisis, but we canвЂ™t do it alone. вЂњWe believe that water has the power to unlock the potential of communities around the world,вЂќ said Ricardo Tadeu, Zone President Africa, AB InBev. Through this partnership, they aim to help provide 3.5 million people with long-term, sustainable access to clean water by 2020. Stella Artois reaffirmed its commitment to this effort with a multi-year extension of the вЂњBuy a Lady a DrinkвЂќ campaign with, co-founded by Matt Damon and Gary White. Stella Artois and called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis at the World Economic Forum.

The Multi-Year Partnership Has Provided More Than 800,000 People in the Developing World with Clean Water

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